Not too long ago, a business, that’s now my client, had a MAJOR problem with their website.
It was down for more than two days.
The hosting company got hit with a denial of service attack that took them awhile to resolve.
The business lost time, had a lot of stress, lost revenue, lost traffic, lost goodwill, etc. You get the point.
Almost all of the angst they went through could have been avoided with proper design and maintenance.
And this is just one story.
If you’re serious about your business, you should NOT create, maintain and secure your own website by yourself. Do NOT design your own website!Unless you don’t care about poor design practices, improper maintenance, or low security on your portal that presents you to over 3 billion people, which is about 40% of the world’s population
Here are three reasons why you should NOT design your own website.
1. You won’t optimize it properly when you design your own website
While you might be very good with design, maintenance, security, etc., you won’t know all the best practices. Even after thousands of hours of webinars, training, creation of websites, and studying, I’m still learning on a daily basis.
And furthermore, areas that require some skill for optimization are:
- Speed. What are the best practices to be sure your website has a minimal footprint, that your pages load fast, which leads to higher rankings? How do you even find this out?According to this article on kissmetrics blog, , 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people abandon a website that takes more than 3 seconds to load.
- Proper hosting. If you use cheap hosting, you’re on a shared plan and you don’t know how many other folks are sharing that server today, let alone tomorrow. If one of the people that share your plan has a spike in traffic, your site will load slow, and people will not wait around.
- SEO. The best Search Engine Optimization is done through keyword research, applying those keywords throughout your site (titles, descriptions, images, etc.), monitoring, and tweaking. Some basic work can be done rather easily; however, monitoring of results and performing tweaks are important.
- Backup and Security. Proper backup, both onsite and offsite, can keep you independent of total reliance on one hosting company. Now even the best hosting companies go down from time to time, but if you have offline backups, if your hosting company goes down or somehow cancels your account mistakenly, you can recover and have minimal downtime. Preventing hack attempts from infiltrating your site is required, as bots and bad people are trying to get into your website to take it over, or at a minimum, to upload their code, execute it, and steal your computing resources.And if something does happen, knowing what to do is vital to keeping your site online.
2. You won’t maintain it properly when you design your own website
Again, best practices must be stated:
- Security risks. Both prevention AND monitoring are needed. Understanding who and where hack attempts are coming from can lessen the chances of something happening in the future. And of course, vulnerabilities in the various modules and plugins being used on your site does happen. Without regular maintenance, you’re taking a serious risk, and it’s even possible google can de-list you (See the article about the soaksoak malware attack on a popular plugin).
- Bloat. Over time, your database can grow with draft posts, many unused revisions, images that aren’t used anywhere, etc. Keeping your site clean is important for speed, security, and maintainability.
- Updating of internal links. Linking internally on your website helps with SEO, and also keeps a visitor on your site longer, exploring it more and more. It’s important to update links from one page to another often.
- It will go stale. Design preferences are changing and it’s important to your branding to have your site appear modern and up-to-date.
3. You need to spend time on other things and not design your own website
There are hundreds of things a business owner must do; designing, creating, and maintaining a website should not be one of them. Figure out what only YOU can work on to grow your business, do that, and hire or offload the rest.
Here’s a list of things you should be concentrating on:
- Content creation
- New product definitions/creation
- Strategizing with your team on how to grow your business
- Improving your leadership capability to help get more out of your team and improve their satisfaction. See yoogozi.com for that!
When it comes to your health, you should consult a doctor. Yes, educate yourself to ask the right questions, but leave what’s important in the hands of an expert.
So remember, do only what YOU can do and Delete, Automate, Delegate, and Accelerate the rest (see my post How to Build Your Business/Life thru Efficient Systems).
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