Questions You’ll Likely Ask Us
- 1. How much do your services, or website development, cost?
- Because we do custom wordpress websites, we will first have to get an understanding of what you desire in your website. It’s critical for you and your business to understand WHY you need a website. Your answer will probably fall into these broad categories:
– To help you make money
– To help advance your brand (modernize, more professional, etc.)
– To automate your business in some way
– To better serve your clients with information, education, etc.
– To build a community
The number of pages, traffic expected, level of SEO, brand new or site redesign, etc., are factors that affect the cost.
- 2. Can you show me your portfolio?
- What we are most proud of is on our main page, as well as what we most recently worked on. Some of our older sites that we may NOT be so proud of are shown also! Why do we do this? Transparency. We want you to know us and feel comfortable working with us since we view our work as more of a partnership with you, rather than a contractor.
- 3. Do you do SEO?
- Yes. Briefly, proper SEO includes selection of keywords that have a combination of popularity, proper pay-per-click values, and relevance to your brand. Once you have your keywords, then we make sure they are correctly loaded into the desired pages. And of course, the more people that link to your site from their site, the more authority you are perceived to have, and we work with you to develop a strategy for that. Finally, there is ongoing monitoring of rankings and possible keyword changes. For maximum results, it’s important to recognize that, after initial setup, SEO is a continuing process and can be purchased as part of a maintenance package.
- 4. Do you do copywriting and content marketing?
- We do so in conjunction with Wordflirt.com.
- 5. How long have you been in business and where are you located?
- We have been in business since 2010, first starting with mobile apps, and then transitioning to website design, as a mobile app needs a website.
- 6. What do you recommend or use for email solutions?
- There are SO many email providers, it depends upon your goals, so it’s difficult to make a recommendation. We’ve had experience with almost all of the major providers (Mailchimp, SendReach, Constant Contact, Aweber, etc.) so we can help guide your selection.
- 7. What do you recommend or use for e-commerce solutions?
- There really are four main ways we can setup your website for selling something, and it depends upon your budget and what type of user experience you want.
a. Implement a shopping cart, like iThemes exchange, with SSL security on your website so you have full control over the buyer’s experience (like having a shopping cart, responding to an abandoned cart, etc.)
b. Use a service such as shopify.com (monthly cost) or cart66.com (monthly cost) or gumroad.com (5% +0.25cent fee per transaction) to send people to, and they will process everything for you.
c. Grab more of an all-in-one solution that comes with email such as infusionsoft, which can be pretty expensive.
d. Use paypal and a shopping cart plugin, like iThemes exchange, for something simple.
- 8. Why should I choose you instead of someone else?
- You can see more of our background in the About page, but briefly:
A. Process oriented. We bring a 89 step process to the design and implementation of your website that ensures quality, sustainability, flexibility as your business changes and grows, independent user testing, and security. Briefly, this process goes like this:
a. You filling out our questionnaire as to what you need, including approximate budget
b. A Free 30 minute consultation with you to discuss the questionnaire and get any clarification we need
c. We prepare the proposal and then present it to you in person, video call, or phone call.
d. Review and adjust to meet your needs
e. You sign the contract and Terms of Service documents and pay a portion of the agreed upon fee so we can get started
f. We produce one or more designs and simultaneously architect the backend, and review the design with you
g. We implement the design and structure (menus, pages, etc.), test, and then review with you for changes
h. We make the changes, put the finishing touches on the site, implement security and backup, test, and do the final review with you and start the training, with you paying us the final portion of the contract. Then the maintenance phase begins!
B. Coaching. We also have several white papers, written through years of marketing, sales, engineering, and overall business experience that we provide Free to our valued clients, as we are experienced in coaching others to success as Dave is a certified John Maxwell coach. We are also connected with one of he best entrepreneurial masterminds available (ask us more). Furthermore, once you become a customer and remain on our email list, you’ll get access to new free reports on a regular basis, that will help you grow your business.
C. Stability. We understand security, maintenance, and uptime issues, all of which reflect on your ability to have a sustainable ongoing presence.
D. Improvement. We have several others tools (and we purchase new ones) to help grow your business. For example we can also provide heat map tracking, with your own account, as part of our development and maintenance packages.
- 9. Do I need social media?
- You don’t absolutely need it, but if you don’t have some presence, you’ll be missing out on possible leads and buyers for your products/services. we partner with Wordflirt.com to devise a strategy that’s right for you and then to implement that strategy on Facebook, Twitter, Linked In, Youtube, Google+, etc.
- 10. How else can you help me in my business to get more revenue?
- As mentioned above, we provide several Free reports to our clients that include
– How to characterize your ideal client
– How to define your mission/vision
– 12 keys to ensuring business success
– 62 (and counting) Marketing and traffic sources to help you grow your business.We are also affiliated with several excellent business coaches, mastermind groups, and Dave is a certified John Maxwell coach/speaker/trainer.
Questions You SHOULD Ask Us
- 1. Should I use WordPress or something else as my Content Management System?
- As of 2014, WordPress powers 25% of the internet, has the most extensive and dedicated community as compared to Drupal and Joomla, and is being used by several major corporations. Here is a great info graphic that talks about it in more detail: http://www.cloudways.com/blog/wp-content/uploads/WordPress-4.0-Infographics.jpg and a quick-read article: http://www.wpbeginner.com/why-you-should-use-wordpress/
Additionally, a great strength of WordPress is the Content, Functionality, and Design are basically separate entities that can be worked on simultaneously.
- 2. How is my site backed up and how often? What guarantees are in place?
- Most hosting services say they provide backup and they do, but be careful and read their “guarantee”. Often they will give themselves an out by saying that if they can’t restore it, they will give you a free month’s hosting. One client, when hosted with someone else, had their website down for two days! What type of revenue, contacts, and reputation could be lost if that happened to you? Our maintenance solutions provide a frequency of backup that is appropriate for the amount of activity on your site, as frequently as twice daily, and we store them both locally in your account as well as offsite so that in case the hosting company goes down or is attacked by hackers, we can move your site to another service very quickly.In fact, that is the reason why we recommend you purchase your domain name from someone other than your hosting service. For example, let’s say you use GoDaddy for purchasing your domain name and choose site5.com to host. We point the domain name servers (DNS) for your domain to site5 normally. Now let’s say site5 has issues or the account gets compromised. Since GoDaddy is fine, we can point the DNS to a new hosting account at siteground.com, and take the backup we’ve stored offsite, upload it to siteground.com, and get you running again very quickly.
- 3. Do I need a “responsive” site?
- Yes. Since about half of the internet traffic is mobile, you want the user experience to be excellent when someone is using their tablet or phone. Furthermore, we have different screen sizes on our desktops, and you want the look and feel to be consistent. Remember, your website is your portal to 5 billion customers for your products and services. And finally, it is a ranking factor in SEO.
- 4. What do you put in place so when my traffic grows, my hosting service grows? Or what are my options?
- With our maintenance packages we provide a monthly report to you that shows various statistics on your website visitors. Once that grows past a certain level, or if you have a peak load coming, we can increase our server capabilities very quickly.
- 5. What experience do you have not just with websites, but with business systems and growth?
- More is on our about page, but Dave worked in engineering and management at a semiconductor company for almost 30 years, building systems to help ensure multi-million dollar products were produced on-time, consistently, and at a profit. We understand that systems are what drives a business to growth and what is needed to change as growth occurs. And we’re used to asking the tough questions of not just ourselves, but our customers, which is why an entire section of our FAQ is devoted to you, with questions to ask yourself about yourself and your business.
- 6. What is innovative about your process?
- We bring extensive years of experience in the business and marketing world to help our clients not just put up a website, but to ensure that it supports their business goals and dreams. Seeing the mistakes other companies have made, as well as ourselves, learning from them, and applying them to not only our business, but helping our clients apply them to their business, gives us a unique perspective that is difficult to duplicate. That perspective has led us to create the set of white papers we give to our clients for Free that will help them in their business.We also use our personal coaching background and skills to further help our clients.We also choose themes and plugins that are flexible so that you aren’t “stuck” with a particular look and feel for everywhere in your website. For example, on the same theme, we have implemented these two pages that are completely different in look and feel: yoogozi.com and yoogozi.com/speakeasy. So you’ll NEVER outgrow your theme. One client of ours had someone design a theme and there was no documentation on how to add or change it. Customizations we do are always within the documented framework and WordPress best practices, such as always creating child themes.
- 7. What security measures do you put in place?
- See question #2 in the section, just above. Additionally we have multiple layers of protection in our 63-point checklist that includes:
– Proper configuration of the pro version of the top security plugin on the market
– Usage of a commenting system that practically eliminates spam (and provides other features)
– CDN services (if chosen)
– Extensive Backup (if chosen)
– Uptime monitoring services (if chosen)
– Usage of themes and plugins that are supported or are premium. By signing up with our maintenance packages, you are ensured everything is kept up-to-date.
- 8. How do you keep up-to-date with the industry?
- For website design, we attend multiple webinars every week provided by iThemes.com, invest in their top-tier training package, attend WordPress meetups, and attend/participate in Wordcamps.For business, we participate in masterminds and coaching programs, as well as read tons of books and listen to several podcasts. Books and podcast recomendations are coming soon.
- 9. What about website analytics?
- We use google analytics and when a maintenance package is purchased, we provide a monthly report of the main traffic statistics, and compare them to the previous month in that report so you can understand what traffic you’re getting, from where it comes, and if it’s going in the right direction for you or not. Click here to see an example.
- 10. How do you optimize my site?
- If desired, we properly configure caching of your site and connect with a Content Distribution Network (CDN) that offloads certain portions of your website files (like images) to this network’s servers. We also give a full report on the quality of your site. Click here to see a partial example.
- 11. How do you give back?
- – We donate 10% of the actual revenue received (not the profits which is much less), to charity.
– We do two websites each year for a non-profit or startup business at a significantly reduced rate. Apply here if you’re interested (coming soon).
– We participate extensively in WordPress meetups and Wordcamps, volunteering time to help others.
Questions You MUST Ask Yourself
- 1. Why do I need a website?
- It’s critical that you understand the major goal of your website. And while it might be to make you money, it must come down to serving others, because People will give you money only as a means of getting whatever it is they want. So the starting point for you is to understand what it is the people you serve want. Make your website reflect that.
- 2. What is my plan for driving traffic to my website?
- Some people will discover your website organically, meaning through search, but most, especially at the beginning, will arrive there through some other means such as paid ads, email campaigns, links from other sites, word of mouth, and social media. You may not need an extensive plan, but you need to be clear how people are going to get there and discover you. Get good at one area and then move on to another. One of the reports we give to clients is 71 traffic generation drivers for your business.
- 3. Do I want to maintain it myself versus spending my time on other aspects to grow my business?
- For it to be effective, a website should be a living, breathing entity. There’s not only maintenance needed from the perspective of backups and security updates and uptime monitoring, but fresh new content that should be added at regular intervals.In fact, Google has delisted about 11,000 sites because of a common plugin that had a security flaw. That flaw was fixed, but these sites haven’t updated it. So google won’t be showing those websites in search listings. Will you do it personally? If so, consider that every minute you spend on your own site takes a minute away from you marketing and getting new business. Will someone else do it? If so, ensure they are competent and can deal with maintenance and security issues, as well as provide new, engaging content. Our recommendation is to use our systems approach for maintenance, security, and uptime monitoring, and you do your own content marketing so that you can do what you do best and let us do what we do best. See this article: Do NOT design your own webiste for more detailed information.
- 4. Who is my target market, or my ideal client?
- If you don’t understand the market your’e trying to address, how can you meet their needs with your website? This is why we offer to our clients a large list of thought-provoking questions that, if answered well, will allow you to know what your client wants and needs even better than they do!
- 5. Do I own my business/job or does my business/job own me?
- Enough said on this question. Strive towards ensuring you are getting out of your business what you want and need – maybe not right now, but down the road. One of the reports we give to clients addresses this question.
- 6. What am I doing to ensure I’m identifying trends and obstacles ahead of time?
- We highly recommend the book Flash Foresight: How to See the Invisible and Do the Impossible
. If you can look ahead, you’ll be ahead, because hardly anyone else does. Some of these trends and obstacles will be specific to your business, and some will not. Here are some general trends to consider in life, and as you consider them see how it affects your business.
– the U.S.A. population median age is getting older as birthrates continue to decline
– almost anything to do with information and technology will continue to grow exponentially. For example, internet access and speeds, decrease in storage costs, processing power to perform more and more complex tasks.
– social networking online is here to stay, and any new networks that spring up which become popular will implement ads, and as their effectiveness grows, ad costs will go up.
– global competition will increase, not decrease. But the point is, to be looking and thinking ahead, keeping on top of trends in your market space and where your ideal clients are constantly worrying or thinking about now and in the future.
- 7. Where am I currently setting up systems in my business, and which ones do I need to setup?
- Ideas are worth nothing unless they can become real. To become real, they don’t need systems, but to scale or offload you, they needs systems. And a great way to develop the systems is to consider the DADA approach:
D = Delete. Delete what isn’t necessary in a particular portion of your business and/or process.
A = Automate. Create a system to automate a portion of your business. It could be the getting of leads, nurturing of leads, and closing of leads, through a combination of technology and people.
D = Delegate. Let the system run or turn it over to someone else. For example, don’t do your own website maintenance.
A = Accelerate. Ask how it can scale, become more efficient, or start looking at another part of your business to systematize.
I go into detail in this post here: How to build your Business/Life thru Efficient Systems
- 8. Do I have a business plan?
- We aren’t talking about a 50 page document that will take you months to produce. Just a couple of pages that answer key questions such as
– who is my customer, what do they need (the problem you’re solving), how many of them are there, and what will they pay?
– what is innovative about what I’m doing, or why will they buy from me?
– how do I get my customers?
– what are ALL my costs in building the product?
– where am I getting my cash from?
– what are the major risks and how will I protect myself and my family?
– I know I don’t have time to learn everything, so who are my mentors/coaches? Or how will I make sure I don’t get stuck?
– is my mission/vision clear?
– what is my exit strategy?
- 9. What is my business exit strategy?
- Be clear on this as it will be a driver of how you set things up. Options are to sell after x number of years for y dollars, after x years turn it over to a new CEO and just lead the board and work part-time, build something for your kids to inherit, etc.
- 10. Do I have a budget?
- Understand what you’re going to spend and where, and don’t get cheap on what’s most important such as your website. Unless of course you’re doing this as a hobby.