There is no question that your website speed will affect the traffic to your website. But is it costing you?
Google has it as a ranking factor in their search engine algorithm, and people simply don’t want to wait anymore – they will reason if it takes too long, there’s another thing they can do that won’t “waste” their time.
Website speed is critical. Spending $3 a month on cheap hosting just doesn’t cut it, when the hardware that your website is hosted on is shared with potentially dozens of other websites.
A slower website is just not a good thing if you’re serious about your business.
Website Speed and Numbers
There is an AWESOME infographic on Kissmetric’s blog that we want to dive into.
It has a ton of information, but I want to highlight just a few key points.
1. Every Second Counts.
25% of your website visitors will abandon your site if it takes longer than 4 seconds to load, and goes up to about 40% if it takes 10 seconds to load.
You’ve worked hard to get some great content on your site and to get visitors to come. Make sure you don’t lost a good percentage of them with cheap hosting.
An easy way to see your website speed is to go to Pingdom’s Website Speed Test, and plug in the URL of your site. Make sure you select the region from which you want to test as it will make a difference.
2. Website Speed Performance affects Shopping Behavior
There are several statistics on the graphic, but to me the most important one:
When shopping, 40% abandon a website that takes more than 3 seconds to load.
Yikes! Why is that?
I think it’s because until the consumer actually presses the final button in the shopping sequence, to charge the card, they are STILL balancing the tradeoffs in their mind of “I want this” and “do I really need this?”. The longer it takes to get to the final step to buy, the more potential for the 2nd voice to become more powerful.
And a slower site can indicate a “cheapness” to the buying experience. That’s not what people are looking for.
3. Mobile users really are more tolerant of slower load times (for now)
While 20% of mobile website visitors abandon your site if it takes longer than 5 seconds to load, half will wait if it’s 11 seconds or greater to load.
This is because we still understand mobile browsing speeds aren’t as good as desktop browsing speeds due to the internet connection.
But that will only last for so long.
OK, so now you’re convinced speed is critical. What do you do about it?
There are several things, and I’m blogging about them gradually on my personal site, http://thedavebraun.com, but there are two things you should do:
- Install a caching system.
- Host with someone that can demonstrate consistent speed with their servers.
But whatever you do, don’t wait.
Because every second counts.