Pro Website Creators AI Discussion Week 10: Becoming a Director, Building Soft Skills, and Creating a Repeatable AI System
This week was packed. We talked about how to stay valuable in the AI era, why soft skills matter more than ever, and how to build a repeatable ChatGPT model that can produce SOPs and portfolio entries almost on autopilot.
If you do client work, create documentation, or manage a team, this episode is worth your time.
Watch the replay and use the timestamps below to jump around.
What We Tried This Week
The Three AI Era Skills from Dan Martell (01:28 to 06:25)
Dave walked through Dan Martell’s short video on the skills that separate winners from everyone else in an AI-driven world.
Be a Director, not a Doer
AI can take over tasks, but it cannot take over leadership. You have to know enough to guide it.
You do not abdicate. You delegate, direct, verify, and adjust.
Strengthen Your Soft Skills
Emotional intelligence now matters more.
You have to know how to listen, ask good questions, pull out client desires, goals, pain points, and emotions.
Daphne shared an example from interviewing Tonya. Their soft skills helped Tonya open up, and the emotional language they gathered made the AI generated content stronger and more accurate.
Build Your Brand
Your leadership identity, your company presence, and your online footprint all matter. AI increases competition, so your brand becomes a key differentiator.
Prompting as Relationship Building (03:33 to 08:19)
Reg reminded everyone that interacting with AI is a lot like interacting with people.
You still need clarity, empathy, and communication skills.
Thinking of ChatGPT as a teammate instead of a tool helps you ask better questions and get better results.
Dave tied this back to one of his favorite frameworks: “Define what done looks like.”
If you tell the AI what done looks like, your success rate jumps.
The Big Demo: A Repeatable SOP and Portfolio AI Model (08:54 to 26:20)
What Daphne Built
Daphne showcased a powerful system inside ChatGPT Projects:
A reusable model that walks you step by step through creating a portfolio entry or an SOP.
Every deliverable becomes consistent, structured, and fast.
Other Notes and Takeaways
Privacy Settings Matter (29:10 to 30:10)
Dave reminded the team to turn off
“Allow your content to be used to improve the model for everyone.”
We do not want client content mixed into global training.
Meta Invests 600 Billion in US AI Infrastructure (32:00)
A quick highlight on major AI investment staying stateside.
A Few Tech Hiccups (33:00 onward)
Classic Dave moment. Laptop power issues. Screen sharing confusion.
But we closed it out with a reminder:
AI is evolving fast. These weekly reps matter.
What We Learned
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Consistency comes from systems, not luck.
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The right prompt helps, but the right process beats everything.
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You can turn ChatGPT into a reliable teammate if you feed it clean inputs and force it to follow required steps.
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Soft skills still matter because AI cannot extract emotion, nuance, or purpose on its own.
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Always protect client data inside your AI tools.
Try This Next
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Build your own portfolio or SOP model using the same structure.
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Practice asking clients deeper emotional questions.
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Test pulling transcripts from Vimeo vs MeetGeek.
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Add a “Define Done” checklist to your prompts.
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Review your ChatGPT privacy settings.
