The Challenge:
Sow & Reap Physical Therapy, led by Dr. LaTonya Mister, DPT, needed a website that matched the heart of her practice — holistic, compassionate care with a professional touch.
Her old site didn’t capture that. It felt outdated, hard to navigate, and lacked clear next steps for visitors. Potential patients couldn’t easily understand her services or how to book a consultation. We set out to change that — to build a site that feels warm, credible, and educational, while making it simple for people to reach out.
The Solution:
We kicked things off with a deep conversation with Dr. Mister to really understand her goals and the tone she wanted to set. The website needed to do more than just look good — it needed to educate visitors, build trust, and make them feel safe and seen.
From there, we redesigned the entire site around her mission. Our process included:
- Capturing Dr. Mister’s voice and message through a strategy interview that guided every design choice.
- Refreshing the visuals to create a calm, welcoming feel that reflects Sow & Reap’s holistic approach to healing.
- Simplifying navigation so people can quickly find the information they need or contact the clinic without frustration.
- Optimizing for SEO to help local patients discover Sow & Reap when searching for pelvic or orthopedic therapy.
- Choosing warm, inclusive imagery that represents dignity, confidence, and empowerment.
The Result:
The new Sow & Reap Physical Therapy website now feels like an extension of Dr. Mister herself — knowledgeable, kind, and dedicated to helping patients heal.
Visitors can now:
- Quickly understand the clinic’s services in clear, approachable language.
- Move easily through the site without confusion.
- Reach out in just a few clicks with simple contact options.
- Feel the warmth and professionalism that define Sow & Reap’s care.
Since the launch, Dr. Mister has already received multiple new patient inquiries — proof that when a website connects emotionally and clearly, it drives real results.
