The Challenge

Redesign WorkSite Lighting’s outdated website into a modern, visually appealing, and fully functional eCommerce platform. The site needed to effectively showcase the company’s high-quality worksite lighting products while ensuring seamless inventory management and an intuitive shopping experience.

The Solution

• Leveraged content from the original site to maintain consistency while overhauling the design for a modern look and feel.
• Collaborated closely with the WSL team to refine the design and incorporate feedback, utilizing tools like ChatGPT for debugging and Canva for visual concepts.
• Produced a comprehensive color guide and made strategic updates to enhance the brand’s online presence.
• Conducted thorough inventory reviews and refined product definitions to ensure accurate and user-friendly eCommerce functionality.
• Migrated the website to new hosting, significantly improving performance and reliability.
• Highly customized search results to limit pages, post, and brands.
• Added additional fields for the products beyond what WooCommerce provides including product FAQs and Spec Sheets.
• Added popups for products for external quoting capability.
• Added a popup to allow for email sharing of a product with a friend.
• Customize multiple thank you pages to allow for google analytics event tracking.
• Enabled custom roles for qualified clients.
• Updated and streamlined Standard Operating Procedures (SOPs) to enhance future project efficiency.

The image below shows the previous site design home page.