WorkSite Lighting - Pro Website Creators

WorkSite Lighting

Worksite Lighting Home Page Image

The Challenge

Redesign WorkSite Lighting’s outdated website into a modern, visually appealing, and fully functional eCommerce platform. The site needed to effectively showcase the company’s high-quality worksite lighting products while ensuring seamless inventory management and an intuitive shopping experience.

The Solution

  • Leveraged content from the original site to maintain consistency while overhauling the design for a modern look and feel.
  • Collaborated closely with the WSL team to refine the design and incorporate feedback, utilizing tools like ChatGPT for debugging and Canva for visual concepts.
  • Produced a comprehensive color guide and made strategic updates to enhance the brand’s online presence.
  • Conducted thorough inventory reviews and refined product definitions to ensure accurate and user-friendly eCommerce functionality.
  • Migrated the website to new hosting, significantly improving performance and reliability.
  • Highly customized search results to limit pages, post, and brands.
  • Added additional fields for the products beyond what WooCommerce provides including product FAQs and Spec Sheets.
  • Added popups for products for external quoting capability.
  • Added a popup to allow for email sharing of a product with a friend.
  • Customize multiple thank you pages to allow for google analytics event tracking.
  • Enabled custom roles for qualified clients.
  • Updated and streamlined Standard Operating Procedures (SOPs) to enhance future project efficiency.

The image below shows the previous site design home page.

OLD WORKSITE LIGHTING SITE BEFORE REDESIGN
OLD WORKSITE LIGHTING SITE BEFORE REDESIGN

About Us

  • We love to be your digital partner, working behind the scenes to make you more successful.

  • We hate the design, ditch, and disappearance that is so pervasive in our industry, and the unprofessionalism that exists.

  • We're creating a better way, constantly improving, and helping you do the same!
Scroll to Top