Not too long ago, we redesigned and enhanced the website for Sow and Reap Physical Therapy.
If you haven’t seen their case study yet, here it is:
https://prowebsitecreators.com/pwc-portfolio/sow-and-reap-physical-therapy/
I don’t want to sugarcoat things, so here’s the truth:
Their old site was pretty bad.
Hard to navigate, broken forms, no tracking, outdated design, and little alignment with their ideal clients.
If you had stumbled across that old website, the chances of you trusting that business with your health, and especially your pelvic health, would’ve been extremely low.
But that’s not the end of the story.
After the redesign, we also added a simple e-commerce capability using Stripe. While not their long-term ideal, it works, giving their clients an easy way to pay.
Yet the most important part isn’t the redesign itself.
It’s what happened because of it.
The “Before”: No Visibility, No Trust, No Leads
Before working with us, Sow and Reap had:
- Zero leads coming from the website
- Broken forms
- No tracking, so they couldn’t tell what was working
- A design that didn’t reflect who they were or who they served
They weren’t just missing out on clients, and although they knew they were missing out on clients, they didn’t know how many they weren’t capturing!
Yikes!
The “After”: 3 Months of Real Data, Real Revenue Potential
Once we redesigned the site to reflect their ideal client, improved the user journey, wrote better messaging, and put basic SEO foundations in place, here's what happened in just three months:
- 37 click-to-calls
- 27 valid form submissions
Let that sink in.
Before: Zero.
After: bunches of opportunities per month.
And here’s the question I want you to contemplate:
What would 10 form submissions and 10 interested calls every month mean for your business?
Would that change your revenue?
Your stress levels?
Your confidence?
Your ability to hire?
Your ability to take a real vacation?
Most business owners never run that math. They "hope" things are working instead of knowing.
Let’s see how we can change that.
Understanding Your Sales Funnel (Without the Fluff)
Every business has a sales funnel, even if you've never named it. Here’s a simplified version of it:
Let’s define these quickly and in plain English:
Awareness
People discovering you exist. Social posts, ads, referrals, podcasts—all of these live here.
Leads
Someone raises their hand and gives you their info. Website forms, lead magnets, events, etc.
Qualified Leads
You filter out the folks who can’t afford you or aren’t a fit. Examples are Discovery calls or more in-depth qualification forms (often people that aren’t qualified won’t want to take this extra time).
Sales
Money given to you for your product or service with the promise of receiving your product or service.
Repeat Sales
The best revenue you’ll ever make as you don’t have to spend time/energy/money on Awareness. Examples are follow-up care, add-ons, retainers, coaching, ongoing treatments.
Now, if you want to understand whether your marketing is actually working… you have to run the numbers.
Let’s walk through what this looks like using Sow and Reap as an example.
Running the Numbers: A Simple, Powerful Example
Let’s assume the website produces 20 leads per month.
We’ll use simple conversion rates here:
- 50% become qualified leads → 10 qualified leads
- 50% of those become clients → 5 new clients each month (Five new clients a month is fantastic for a service-based business.)
But… is that good for your business?
This is where the two most important numbers come in:
- Client Acquisition Cost (CAC)
- Lifetime Value of a Client (LVC)
Let’s look at LVC using Sow and Reap’s model.
Lifetime Value Example
For the average client, let’s say they experience and pay for:
- 5 initial visits
- 3 maintenance visits per year
- Over 3 years
Total visits over the relationship:
5 + (3 × 3) = 14 visits
At $150 per visit:
LVC = 14 × $150 = $2,100
But here’s where things get more interesting, and an area people often don’t consider.
If every 5 clients produce 2 referrals (which is realistic for healthcare providers), then:
New LVC = $2,100 + (2/5 × $2,100) = $2,940
Each new client then actually represents almost $3,000 in long-term revenue.
Multiply that by the 5 sales a month:
5 × $2,940 = $14,700 per month from website-generated clients.
Nearly $15K per month in eventual revenue—before adding additional services, before raising prices, before any referrals beyond that initial ratio.
And yes, even after subtracting your service delivery costs, this is still a massive win.
This is why understanding your numbers matters…why a broken or underperforming website is a silent killer.
And why a modern, well-built, strategic site isn’t an expense—it’s an investment that will pay for itself.
The Bigger Lesson for Your Business
Here’s what this case study reveals:
- You need to understand your sales funnel at every stage.
- You need to know your numbers. Real numbers, not guesses.
- You need to spend money in the places that generate money.
- And you need to continually increase the lifetime value of a client.
If you don’t know these numbers, you’re flying blind.
So Let Me Ask You…
Do you know your numbers?
Do you know:
- How many leads you get each month?
- How many are qualified?
- How many turn into clients?
- What one new client is worth over their lifetime?
- What your website (or any of your marketing efforts) is contributing - or failing to contribute - to your revenue?
If not, don’t beat yourself up.
Most people have never been shown how to calculate this.
But now that you’re aware, you can do something about it.
Give us a call or send us an email.
We’ll walk you through your numbers, your funnel, and where your opportunities are hiding.
Your website should be one of your hardest-working business assets.
If it’s not doing that today, you deserve better.
Ready to Turn Your Website Into a Real Growth Engine?
If your website is not bringing in leads or supporting your business every week, now is the time to fix it. We can help you improve your systems, increase your conversions, and build a site that works for you instead of sitting there doing nothing.
📬 Submit a help request anytime at prowebsitecreators.com/help
📧 Or email us directly at help@prowebsitecreators.com
Let’s build a website that becomes one of your hardest working business assets.
