The Challenge:
We needed to create a brand new brochure site for the Southern California Concussion Center with information about concussions that people often do not know about. The goal of this site is to help visitors understand what a concussion is, recognize the symptoms, and learn how the center can help people recover through conservative therapy.
The Solution:
- We provided the Southern California Concussion Center with two design options:
- One design with a full video in the hero area to grab attention and provide key information visually.
- Another design with a two-column hero area, featuring the video on the left and a Call-To-Action (CTA) on the right for easy access.
- The SoCal team gave us all the content we needed from the start, allowing us to finish quickly with little to no revision after the initial review, which made the design go quickly and easily.
- We made sure that the most important CTA was also a click-to-call implementation.
- We encountered a technical issue where the sitemap was invalid due to page-level index control settings. We fixed the problem and updated our design and launch process to prevent this in the future.
