The Challenge:

A few years after our redesign of verduyntarps.com (see our previous work on it), Verduyn Tarps was operating a single website for both its Canadian and U.S. operations, which created inefficiencies in inventory handling, customer experience, and product visibility.

As their business grew, they recognized the need for a tailored approach that reflected the distinct inventory, payment gateways, and regional nuances of each market.

The impending customized Enterprise Resource Planning (ERP) integration and the desire to move away from Stripe for payments added technical complexity.

They also faced the critical challenge of ensuring SEO performance would not suffer during the split.

The Solution:

Pro Website Creators partnered with Verduyn Tarps to build a scalable digital ecosystem that matched their cross-border growth strategy. We created two custom ecommerce websites—verduyntarps.com for the U.S. and verduyntarps.ca for Canada—each tailored with region-specific inventory, pricing, and checkout flows. A Geo-IP redirection feature was implemented to guide visitors to the appropriate site, while allowing for manual switching.

We equipped the platform with powerful tools: Rank Math SEO for traffic preservation, CartFlows Pro for checkout optimization, and WooCommerce Multilingual for product clarity across markets. Using a suite of premium tools and custom functions.php code, we streamlined operations, improved conversion flows, and future-proofed the platform for ERP syncing.

Pro Website Creators worked in partnership with Verduyn Tarps to move their processing payment system to better align with their needs, increasing complexity yet providing the flexibility they needed.

We also created a robust and very effective SEO strategy to maximize the value of the .com site to rapidly create search results in the .ca site, splitting blogs appropriately and page rewrites.

Both sites were integrated into our SmartCare Ultimate hosting plan, giving Verduyn Tarps peace of mind with daily backups, security monitoring, uptime alerts, and plugin maintenance—all backed by our responsive support team.

We have since integrated Termageddon, a solution to maintain compliance with international and domestic privacy law changes that happen on a regular basis.

Additionally, we’ve created and proven a conversion strategy to maintain and increase their form fill-outs, and helped integrate a google merchant account with the website.

The Result:

The results were immediate and aligned perfectly with what our ideal clients expect:

• A scalable dual-site system, ready for future ERP integration
• Ability to create bulk discount rules to simplify inventory and tracking
• Region-specific shopping experiences that enhanced clarity and boosted conversions
• Search rankings preserved and enhanced through smart redirects and SEO migration planning
• A faster, more reliable site that’s supported and maintained by professionals
• Ownership of their digital presence without having to micromanage technical details

Verduyn Tarps now enjoys a robust, flexible ecommerce foundation tailored for their growing business. Their site works because they work their site!

Explore the Verduyn Tarps USA and Verduyn Tarps Canada websites.