To take a real vacation, the work happens at both ends of the trip. I just got back from 12 days away, and my head actually left the office. The short version: ramp down at the start, ramp up at the end, and set things up so the middle can be a real break. Here’s
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Larry Broughton gave a webinar a little while back called “How to Slay the Imposter Syndrome Dragon in the Age of AI.” I sat with it for a few days after. He named the dragon better than I could have, and it got me thinking hard about how I actually fight the thing myself. First,
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Chatbots are everywhere on the web now. Most likely, just about any company you visit that has some size to it, they will have a chatbot. They are usually in the bottom right corner of websites you visit, and it will be a little bubble that says something like “Hi there! How can I help
Our websites are SO important to our businesses and organizations. In many ways, it’s the most important marketing asset we own. It’s the one place online that you have total control over, and when used properly it can become a consistent lead generator for your business. At some point, you’re going to start wondering if
SEO 101 for Busy Business Owners can take a lot of time or very little time, depending on the results you want and how deeply involved you choose to be. This article walks through the foundational SEO concepts busy business owners need to understand, no matter how hands-on they plan to be. The fastest and
Competitive set analysis starts with a simple truth: your competitors are not the enemy, they are data showing you what is working, what is expected, and where the bar is right now. They’re showing you what’s working, what’s expected, and where the bar is right now. Why are your competitors winning online? The simple answer
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Not too long ago, we redesigned and enhanced the website for Sow and Reap Physical Therapy. If you haven’t seen their case study yet, here it is: https://prowebsitecreators.com/pwc-portfolio/sow-and-reap-physical-therapy/ I don’t want to sugarcoat things, so here’s the truth: Their old site was pretty bad. Hard to navigate, broken forms, no tracking, outdated design, and little
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As an entrepreneur, business owner, or anyone with leadership responsibilities, time is one of your most valuable assets to manage—if not the most important one. As I’ve gotten older, I’ve noticed time has become even more valuable. The experiences I choose need to be amazing, and what I focus on in life needs to have
When it comes to your online presence, website mistakes that hurt business are more common than you think. A great website can be your best salesperson, but a poorly managed one can quietly drive customers away without you even realizing it. In our previous post, Top 6 Ways Your Website Can Help Your Business, we
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In our monthly book club, we reviewed Alex Hormozi’s book “$100M Offers – How To Make Offers So Good People Feel Stupid Saying No”. The most powerful insight is shown in the diagram below, where to increase value, we Increase the Dream Outcome Increase the Perceived Likelihood of Achievement Decrease the Time Delay to achieving
Maximizing Value based on $100M Offers by Alex Hormozi Read More »
