The Challenge:
Redesign an e-commerce site that has been around since 2003 such that the client browsing the store feels like they are shopping in a european street for high quality, classic style clothing, and to redesign a logo to refect classic timelessness.
The Solution:
- New logo and colors!
- Ability to click on an area in the home page picture and shop at that store's brand.
- Inclusion of text to maintain SEO results but to have that not distract from a client's shopping experience.
- Advanced integrated search capability to quickly find products configured to showcase the images vertically.
- Custom cart widget in the upper-right hand corner.
- Custom checkout page.
- Side-bar filtering based on brands.
- "Hidden" coupon field to limit people exiting the site to search for coupons and never coming back.
- Very advanced coupon capability including everything from selling store credits and gift cards, advanced coupon restrictions, automatic coupon issuance, free gift coupons, generating coupons in bulk, and more.
- Integration with Ship Station, and we customized the invoicing capability.
- Custom Thank You page.
- Automated review requests that go out 6 days after purchase.
- Popup coupons to get people onto an email list.
- Several customize shipping notices.
